This policy explains what information the Michigan Society for Financial Education ("MSFE," "we," "us") collects through financialeducationmi.org and our event registrations — including registrations made through forms on Facebook and Instagram — how we use it, who receives it, and the choices you have.
What we collect
Information you give us:
- Seminar registration — first and last name, email address, phone number, the session you choose, and whether you're bringing a guest.
- Registration through a Facebook or Instagram form — the same details. Meta may fill some of them in from your profile; you can edit them before you submit.
- Newsletter and resource requests — your email address.
- Emails you send us — whatever you choose to include.
Information collected automatically when you visit our seminar pages:
- Which ad or link brought you to the page (for example, the campaign name in the web address).
- How you use the page — time on the page, how far you scroll, which sections and buttons you reach, and whether you start or finish the registration form. This is tied to a random visit number stored in your browser, not to your name.
- Which version of the page you were shown, when we are testing two versions.
- Technical details your browser sends with every request, such as your IP address, browser type and device type.
We do not collect Social Security numbers, account numbers, or tax or medical records through this website, and we do not ask you to bring financial documents to our seminars.
Cookies, pixels and similar tools
Our seminar pages use the Meta Pixel, a tool from Meta Platforms, Inc. (Facebook and Instagram). It uses cookies and similar technologies to tell Meta that you viewed the page or registered, so we can measure whether our ads work and show them to people likely to be interested. Meta may collect or receive information from this website and elsewhere on the internet and use it to provide measurement services and target ads. When you register, we also send Meta a scrambled (hashed) copy of your name, email address and phone number, along with your IP address and browser details, so Meta can match the registration to the ad you saw. Meta's use of this information is governed by its own privacy policy: www.facebook.com/privacy/policy
We also store small values in your browser — a visit number, which page version you were shown and which ad you came from — so the page stays consistent and our measurements are accurate.
Your choices:
- Adjust how Meta uses activity from other websites for ads in your Facebook or Instagram settings, under Ad Preferences: www.facebook.com/adpreferences
- Opt out of interest-based advertising from participating companies: optout.aboutads.info
- Block or delete cookies and site data in your browser settings. The website will still work.
Some browsers send a "Do Not Track" signal. There is no common standard for responding to it, so our website does not change its behavior when it receives one.
How we use your information
- To register you for a seminar, save your seat, plan seating, and send you confirmations, reminders and any changes to the date or location — by email, phone or text.
- If you sign up for our newsletter or request a resource, to send it to you. Every email includes a way to unsubscribe.
- To check that an email address can receive mail before we save it, so your confirmation reaches you.
- To answer your questions.
- So Inspire Wealth Advisory can follow up with you after the seminar (see "Who receives your information").
- To understand which ads and page versions help people find our seminars, and to improve them.
- To protect the website from spam and abuse, and to meet legal obligations.
Who receives your information
We do not sell your personal information. We share it only as follows:
- Inspire Wealth Advisory, a Michigan registered investment adviser that supports MSFE's seminars, manages our event registrations in its client relationship management system. Its team may contact you about the seminar you registered for and may follow up with you afterward about its services. You can ask it to stop at any time. If you become a client of Inspire Wealth Advisory, its own privacy notice applies to that relationship.
- Service providers that run parts of our website and registration process on our behalf — website hosting (Render), email address verification (ZeroBounce), our registration database (Wealthbox) and form delivery (FormSubmit). They may use the information only to provide those services.
- Meta, as described under "Cookies, pixels and similar tools."
- Others when required by law, to protect the rights and safety of MSFE, our attendees or others, or as part of a merger or transfer of MSFE's activities.
How long we keep it
We keep registration and contact information for as long as it is useful for our seminars and to stay in touch with you, or until you ask us to delete it. Page-usage measurements are kept only in summary or in short-lived logs.
Your choices and requests
- Unsubscribe from our emails at any time using the link in any email, or by writing to us.
- Ask us to stop calling or texting you — reply STOP to a text, or tell us by email.
- Ask to see, correct or delete the personal information we hold about you.
Send requests to info@michiganfinancialeducation.org. We will respond within a reasonable time and may need to confirm your identity first.
How we protect it
Registration details travel over encrypted (HTTPS) connections and are stored with service providers that use industry-standard safeguards. No method of transmission or storage is completely secure, but we take reasonable steps to protect your information and will notify you if a breach affects it, as Michigan law requires.
Children
Our website and seminars are intended for adults. We do not knowingly collect information from children under 13. If you believe a child has given us information, contact us and we will delete it.
Changes to this policy
If we change this policy, we will post the new version here and update the date at the top. If a change is significant, we will make reasonable efforts to let registered attendees know.
Contact us
Michigan Society for Financial Education · info@michiganfinancialeducation.org
